Effective Date: October 2024
This Privacy Policy governs the online information collection practices of Brighten Wellness, LLC, doing business as DrBrighten.com (“we” or “us”). It explains the types of information we collect about you when you visit our website (the “Site”), how we use this information, and your rights regarding your personal data. This policy applies only to information collected online through the Site and does not extend to information collected offline or through third-party platforms.
By using the Site, you agree to this Privacy Policy. We reserve the right to update this policy periodically, and any changes will be posted on this page. The “Effective Date” reflects the most recent updates. Your continued use of the Site constitutes your acceptance of any changes to this policy.
Information We Collect and How We Use It
Personal Information You Provide
We may collect personal information you voluntarily provide when you engage with our Site, such as:
- Name
- Email address
You may provide this information when subscribing to our newsletter, signing up for updates, or responding to surveys.
How We Use It:
We use the personal information you provide to deliver newsletters, send promotional content, and provide you with relevant updates. You can opt out of these communications at any time by using the unsubscribe link included in our emails.
Automatically Collected Information
We collect information automatically through cookies and similar tracking technologies when you browse the Site. This includes:
- IP address
- Browser type
- Device information
- Browsing behavior (pages viewed, time spent on the site, etc.)
How We Use It:
This data helps us understand how users interact with our Site, improve its functionality, and deliver personalized advertisements. We use Google Consent Mode v2 to adjust data collection practices based on the consent preferences of users in jurisdictions requiring consent.
If you are located in the European Union or other jurisdictions that require it, we will request your explicit consent before placing non-essential cookies or tracking technologies. You can manage your preferences through the consent banner displayed on your first visit to our Site.
Cookies and Tracking Technologies
We use cookies and other tracking technologies to:
- Enhance site functionality and improve user experience
- Track user activity and engagement for analytics purposes
- Deliver personalized advertisements based on your browsing behavior
Consent Management:
In compliance with the General Data Protection Regulation (GDPR) and other applicable laws, we use a consent banner to provide you with the option to accept or reject cookies. By clicking “Accept” on the consent banner, you agree to the use of cookies and similar technologies for the purposes described in this Privacy Policy. You may change your consent preferences at any time via the consent banner or by adjusting your browser settings.
How to Control Cookies:
You can control how cookies are used on your device by adjusting your browser settings or opting out of interest-based advertising through tools such as the Network Advertising Initiative’s Opt-Out Tool or Google’s Ad Settings.
Third-Party Analytics and Advertising
We use third-party services to track website activity and serve advertisements, including:
- Google Analytics: We use Google Analytics to understand how visitors interact with the Site and improve its performance. You can opt out of Google Analytics tracking here.
- Facebook Ads: We use Facebook advertising tools to serve personalized ads based on your interaction with our Site. You can manage your Facebook ad preferences by visiting Facebook Ad Settings.
- Klaviyo: We use Klaviyo for email marketing. If you subscribe to our newsletters, your personal information (such as your name and email address) is processed by Klaviyo for the purpose of sending emails.
These third-party providers may collect personal data through cookies and other technologies as described in their own privacy policies. We recommend reviewing their policies for more information.
Data Sharing
We may share your information with third-party service providers, such as email delivery services (e.g., Klaviyo) and data analytics platforms, to help us with site functionality and marketing. These providers are required to protect your data and may only use it as instructed by us.
We do not sell your personal data to third parties. However, we may disclose your information if required by law or to protect the rights and safety of our users.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Once your data is no longer needed, we will securely delete or anonymize it.
International Data Transfers
Your personal information may be transferred to, stored, or processed in the United States, where our servers are located. If you are located outside the United States, please note that your personal data may be transferred to a jurisdiction with data protection laws that differ from those of your country of residence. We take steps to ensure appropriate safeguards are in place when transferring personal data across borders, such as implementing Standard Contractual Clauses (SCCs) for international data transfers in compliance with GDPR.
Your Rights and Choices
Access and Updates
You have the right to access the personal information we collect about you. If you would like to update or correct your information, please contact us at [email protected].
Opt-Out of Communications
You can unsubscribe from email communications at any time by clicking the unsubscribe link in our emails or contacting us at [email protected].
Control Cookies
You can control how cookies are used on your device by adjusting your browser settings or using tools such as the Network Advertising Initiative’s Opt-Out Tool or Google’s Ad Settings.
California Consumer Privacy Act (CCPA)
If you are a resident of California, you have certain rights under the California Consumer Privacy Act (CCPA). These include:
- The right to know what personal information we collect, how we use it, and with whom we share it
- The right to request access to the personal information we hold about you
- The right to request deletion of your personal information, subject to certain exceptions
- The right to opt out of the sale of personal information (though we do not sell your personal information)
To exercise any of these rights, please contact us at [email protected].
Children’s Privacy
This Site is not directed to children under 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child under 13, we will take steps to delete that information from our records.
Security
We implement standard security measures, including encryption and access controls, to safeguard your personal data from unauthorized access, disclosure, or alteration. However, please be aware that no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.
Changes to This Privacy Policy
We reserve the right to update this Privacy Policy periodically. Any changes will be posted on this page, and the “Effective Date” will reflect the latest revisions. Your continued use of the Site after any changes are posted will constitute your acceptance of the revised policy.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: [email protected]
Mailing Address: Brighten Wellness, LLC, 2800 N 6th St Unit 1 PMB 953, Saint Augustine, FL 32084